She earned her PhD in CRM and Customer Analytics and is dedicated to teaching MBA students for the last 20 years at the Faculty of Management Studies, Dr. B.C Roy Engineering College, Durgapur, West Bengal, India. An alumnus of the Centre for Management Studies, The University of Burdwan and the Department of Physics, BHU, she has core industry and research experience in Customer Data Analytics and CRM modelling. She specializes in Digital and Social Media analytics and its applications in Strategic Integrated Marketing Communications. Currently, her research areas lie to be Data analytics, Machine Learning, and Artificial intelligence in Marketing.
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PhD Centre For Management Studies, BU - 2011 |
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MBA (Marketing Mgt.) Centre For Management Studies, BU - 2003 |
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M.Sc (Physics-Electronics) Faculty of Science, BHU - 2000 |
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B.Sc (Physics Hons.) MMV, BHU - 1998 |
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AISSCE DAV MODEL SCHOOL, DURGAPUR - 1995 |
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ICSE Carmel School , Durgapur - 1993 |
| Teaching | Research | Industry |
|---|---|---|
| 242 | 70 | 24 |
| Year | Title | Journal | DOI | Link |
|---|---|---|---|---|
| 15-08-2025 | Satisfaction and Continued Partnership Intent of the Restaurant partners of Zomato: A Latent Variable Computation Model for Sustainable CRM | Vishleshikaa: The Analytics Journal | DOI | View |
| 15-11-2024 | Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study | Benchmarking -An International Journal | DOI | View |
| 06-12-2023 | Electronic Word of Mouth – What Motivates One to Share His Views Online: A Study in the Indian Context. | International Journal of Business Excellence (IJBEX), Inderscience Publishers | DOI | View |
| 05-07-2010 | Comparative Analysis of the CRM tools being deployed by the different Financial Institutions for the Retail Commercial Automobile Loan segment – A study on the Durgapur-Asansol region in West Bengal | SAARANSH RKG Journal of Management | DOI | View |
| 02-07-2009 | A Descriptive Study on the Consumer Demographic and Psychographic profile of Retail Commercial Automobile Loan in the Region of Boreya, Jharkhand | Management Vistas, peer reviewed Journal of GGSITMS | DOI | View |
| Year | Title | Conference | DOI | Link |
|---|---|---|---|---|
| 2026 | Moderation effect of Facebook Reel Duration in the interaction between Watch Time and Engagement: An Empirical Model of a Bengali TV Game Show | 2026 9th International Conference on Electronics, Materials Engineering & Nano-Technology (IEMENTech) | DOI | View |
| 2026 | Impact of Social Media Marketing Factors on Consumer Buying Potential in Private Bank Insurance Services | International Conference on " The Infinite Loop- From Disruption to design- Rethinking how Business, Technology and Humanity Evolve Together" | DOI | View |
| 2025 | Impact of e-WOM Credibility and Persuasion on Purchase Intent – An Empirical Study. | International Conference on Intelligent Computing and Communication Techniques (ICICCT – 2024), | DOI | View |
| 2024 | Push Selling in the Mustard Oil Segment: A Latent Variable Computation Model for Sustainable CRM. | International Conference on Management Education in Transition in ASIAN Countries | DOI | View |
| 2024 | A Study to Identify Significant Predictors of Employee Satisfaction of Private Security Personnel of Enterprises through Hierarchical Multiple Regression Analysis. | International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics (IITCEE – 2024 | DOI | View |
| 2024 | Predicting Customer Satisfaction of Luxury Watches Using ID3 Algorithm. | 7th International Conference on Electronics, Materials Engineering & Nano-Technology (IEMENTech – 2023) | DOI | View |
| 2023 | Identifying Factors Influencing the Intent for an eWOM Using Binary Logistic Regression | International Conference on “Optimization, Learning and Analytics in Business” (OLAB – 2022) | DOI | View |
| 2023 | ID3 Optimization of Soft Skills Training Decisions for Students Based on Surveys. | International Conference on “Optimization, Learning and Analytics in Business” (OLAB – 2022) | DOI | View |
| 2022 | Business Beyond Industry 4.0 – Indian Manufacturing Sector – A Value Chain Perspective. | 4 th International Conference on Operations Management | DOI | View |
| 2022 | Should Schools Reopen Physically – An Empirical Study | ISDSI-Global Conference 2021 Leading Business in a Fluid world 27-30 DECEMBER 2021 | DOI | View |
| 2019 | A Study to Devise Strategies to Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal | International conference Sustainability Development - A value chain Perspective, SDVP-18 | DOI | View |
| 2006 | Travel Insurance – An Inevitable part of Tourism Today | National Seminar on: The Changing Dimensions of Tourism Industry | DOI | View |
| 2006 | Go Retail – The New Mantra of the Financing business | National Conference on Indian Business Environment: Issues & Challenges | DOI | View |
| Year | Title | Book Title | Editor | ISBN | DOI | Link |
|---|---|---|---|---|---|---|
| 2023 | Data Analytics Skills for Managers (1st ed.) | Aryan Publishing House | 9788194452539 | DOI | View | |
| 2023 | IDENTIFYING THE FACTORS AFFECTING CUSTOMER SATISFACTION IN THE PURCHASE OF APPAREL FOR SUSTAINABILITY IN THE ORGANIZED RETAIL SECTOR–A CASE STUDY OF PANTALOONS RETAIL, DURGAPUR | RESILIENCE AND SUSTAINABLE DEVELOPMENT | DR. SUNIL GIRI, DR. PINKU PAUL, DR. PAROMA MITRA, DR. NEERAJ SINGHAL (MDI, MURSHIDABAD | 978-93-56404-13-7 | DOI | View |
| 2009 | “h - CRM & not e-CRM is the essential and effective tool for Relationship Marketing for Retail financing of Commercial Automobiles in Durgapur”- A Study | Wealth Management | Dr. Nalini Prava Tripathy (Currently Director of IIM Shillong) | 978-81-8325-084-9 | DOI | View |
| SL. No. | Committee Name | Duration | Year |
|---|---|---|---|
| 1 | FDP 2025 - ORGANISING COMMITTEE | 04-08-2025 - 08-08-2025 | 2025 |